Carter Tilman - St.Vincents: Branding

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St.Vincent’s – Brand Campaign

Role: Designer
Company: Franklin Street

St.Vincent’s is a hospital system located in Connecticut. They are in direct competition with a large academic hospital, and they were in need of messaging to help differentiate their brand. The campaign that was developed painted the hospital as being very compassionate, which was an angle that they could own in their current market. They were also looking to emphasize their recent affiliation with MD Anderson.

We put their message out with print ads, animated web banners, TV, web video, and internal print collateral. For this campaign I worked on these executions in design, animation layout, and video motion graphics.