Carter Tilman - St.Mary's: Cardiac Campaign

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St. Mary’s – Service Line Campaign

Role: Designer
Company: Franklin Street

St. Mary’s in Huntington, West Virginia is a hospital that contracted Franklin Street. Their main focus for this campaign was to emphasize their cardiac services.

The approach taken was to show certain cases where you should have an elevated heart rate because of the good things in life. The line given to the campaign was, “Make Sure that Your Heart is Racing for All of the Right Reasons.”

The tactics taken to showcase this campaign were print, TV, radio and a web video. I worked on creating the end card motion graphics for the TV spots, as well as the web video.