Carter Tilman - PadeeSelect: Physician Finder Project

PardeeSelect – Physician Finder Site


Role: Digital Strategist
Company: Franklin Street


PardeeSelect is a hospital system in North Carolina with numerous locations. They wanted help in giving their potential patients the right tools and information to choose a provider with in PardeeSelect that would best fit their needs.

I was involved in helping to develop the physician finder website. The site’s goal was focused on getting the user to fill out a survey and to match them with their most compatible providers. The purpose of doing this was to create a high level of trust between the potential patient and their matched doctors. With the website I assisted in planning for the user experience, designing templates, creating developer documentation and leading QA on the project.

I also helped to create print collateral in order to help promote the launch of the site in the Ashville, North Carolina area.



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