Memorial – Brand Campaign
Company: Franklin Street
In addition to just doing an internal campaign, their website went through a complete rebuild. The scope entailed moving to a new MODX CMS, and matching the site to the new brand system.
In this campaign I worked on the site mapping, wireframing, UX decisions for responsive behaviors, design studies, QA, for bringing the new messaging to the Memorial site. I helped to develop motion graphics for a long format internal video piece. I also assisted in designing collateral pieces to be showcased through out the hospital, and a direct mail tactic focused on service lines.