Carter Tilman - Memorial: Website & Internal Campaign

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Memorial – Brand Campaign & Website Replatforming


Role: Designer
Company: Franklin Street


Memorial is a hospital that is a part of the Catholic Health Initiatives system. Franklin Street created the campaign, “Memorial Starts With Me.” The campaign focused on how everyone at the hospital from doctor’s and nurses, to administrative professionals, to hospital associates took pride in their job and really valued interacting with their patients.

In addition to just doing an internal campaign, their website went through a complete rebuild. The scope entailed moving to a new MODX CMS, and matching the site to the new brand system.

In this campaign I worked on the site mapping, wireframing, UX decisions for responsive behaviors, design studies, QA, for bringing the new messaging to the Memorial site. I helped to develop motion graphics for a long format internal video piece. I also assisted in designing collateral pieces to be showcased through out the hospital, and a direct mail tactic focused on service lines.

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