Carter Tilman - Martin: Website Project

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Martin Health – Website Replatforming


Role: Digital Strategist
Company: Franklin Street


Martin Health is system out of Stuart, Florida that has a long time working relationship with Franklin Street. The health system had recently built a new hospital location and they were looking to make a bigger impact with their online presence by rebuilding their website.

We were able to help them with a full site rebuild. The scope of work involved moving to a new CMS, creating a new design system, and incorporating a marketing automation software system into their build.

I was responsible for helping with: research and diagnosis, developing personas, presentation decks, wireframing, UX planning, design concepts and strategy, creating mechanical design files, and working through rounds of QA/testing scenarios. I worked closely with the client, as well as the development partner through out this process.

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