Carter Tilman - HCA Virginia: Branding Campaign

HCA Virginia – Brand Campaign


Role: Designer
Company: Franklin Street


HCA Virginia hospital system needed some help being branded under a unified HCA label. The branding campaign created was centered around the idea of life. The executions involved using custom photography, a two phase print campaign, an interim brand website and multiple other collateral efforts that helped to unify the hospitals under one brand.

In this campaign I helped with planning, designing and developing the interim site, creating motion graphics for the TV spots, developing a bus wrap for their mobile health screenings and assisting in designing numerous print ads.

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