Claxton – Service Line Campaign
Company: Franklin Street
Claxton Hepburn is small hospital that is just down the street from Canada located in Ogdensburg, New York. The hospital is heavily involved with the community and they wanted their brand message to reflect how strong this relationship is. Franklin Street created a brand message to angle the hospital as being a protector of the community. This was done through TV, print, direct mail, animated web banners, and custom photography.
With their TV spot I assisted in planning, production, and as well as motion graphics. I also worked on the animated web banners, dealing with everything from storyboarding, to creating the artwork, to programming the files.