Claxton – Physician Finder Site
Role: Digital Strategist
Company: Franklin Street
The reason it was a stand-alone product instead of being integrated with the medical center site had to deal with developer relationships, CMS capabilities, and the project timeline. Within the tight timeline for this project I worked closely with a digital producer, the developer, and our client.
Throughout this process I was responsible for leading: wireframing, design strategy/concepts/layout, creating preview links, client presentations, developer communication, UX animations, CSS collaboration, running through multiple rounds of QA and testing.
Additionally this was the first physician finder site where we created a save and compare feature for users on the front end. The save and compare functionality allows users to save physicians that they are interested in and email those results to themselves or a friend.
The site was successful in being a retention/recruiting tool for the hospital, as well as being a great way to promote the hospitals physicians and allow for meaningful user interactions.
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