Carter Tilman - Bayhealth: Website Project

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Bayhealth – Website Replatforming

Role: Digital Strategist
Company: Franklin Street

Bayhealth Medical Center is a healthcare system located in Delaware. Their site was in need of re-branding, becoming responsive, updating the site architecture and a better user experience direction. The client also wanted to be able to use marketing automation as a communication technique to reach their audience.

Franklin Street helped them go through a full site rebuild. Their scope of work meant creating a new design system, organizing their site architecture, moving to a new CMS, and integrating the site with marketing automation software.

In this project my role was to lead: the research and diagnosis, persona creation, developing site architecture, client presentations, wireframing work sessions, UX planning and animation, design strategy/concepts/creation, creating preview links, developing mechanical design files, developer communication, and working numerous rounds of QA/testing scenarios. Throughout this process I worked closely with the client, a digital producer, the development partner.

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