Carter Tilman - Arrow Insurance: Web Design

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Arrow Insurance – Web Design


Role: Designer
Company: Think 804 – Freelance


Arrow Insurance is a company that specializes in providing insurance for pool and spa contractors. When they first came to Think 804 they had no current web presence and this project was a new endeavour for them.

The purpose of this project was to provide the client with a design concept options that could be selected for final design direction. When I started the project the really had no other business collateral or brand standards to go by. I was given their logo with a wireframe and asked to create three web design concepts. From there I created three concepts that focused on making a clear content hierarchy and providing coherent color pallet for the brand.

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